Country: GUATEMALA
Department: Huehuetenango
Municipality: La Libertad
Town: Los Arroyos
Owner: Mauricio Rosales
Altitude: 1,650 – 1,800 metres above sea level
Variety: Pache San Ramón
Processing: Fully Washed
Farm size: 25 hectares
Full-bodied and sweet. Condensed milk, nougat and red apple.
About La Maravilla ‘Los Arroyos’ (with thanks to Melbourne Coffee Merchants)
La Maravilla is a family-run farm located in the heart of the lush Huehuetenango region, located to the west of Guatemala and near the border of Mexico. The farm was first established by Guillermo Rosales and his son Mauricio (pictured above, with Fleur), and is divided into six plots, which differ in varieties: Pacayal (Caturra), La Peña (Pache), El Mezcal (Bourbon & Caturra), El Aguacate (Caturra), La Cumbre (Bourbon, Caturra & Pache) and Los Arroyos (Caturra & Pache San Ramón). This particular lot comes from a plot of the farm called “Los Arroyos,” which translates to “the creeks” in Spanish, and is the name of the community that surrounds the town.
While originally from Tiquisate, a town in Guatemala’s south known for sugarcane and banana production, the Rosales moved north to Huehuetenango to find better work opportunities. Don Guillermo had ample experience in agriculture already, but Mauricio’s career in coffee only began in 1984, when he began working as a green buyer for exporter Volcafe. Ironically, Mauricio hadn’t grown up as a coffee drinker, finding it too bitter as a child, and had to learn to taste and evaluate coffee on the job. As his career progressed, his colleagues and peers kept telling him that if he was to really understand the ins and outs of the job, he would eventually need to start producing coffee himself — and that’s how La Maravilla was born.
Don Guillermo and Mauricio bought the 25-hectare farm in 1997. The land had been part of Finca El Injerto II, one of Guatemala’s most awarded farms, and the Rosales family named it La Maravilla (“the wonder”) after their reaction to the beauty of the land. At the time the parcel only had three Arabica coffee plants, and the farm was only accessible by horse or foot, and there was no sophisticated infrastructure, electricity or roads, but the Rosales had high hopes they could develop it into a successful coffee farm.
Considering the pressing need to prepare for future harvests, Guillermo proposed cutting a road for four-wheel-drive vehicles, a project that received ready support from farmworkers, neighbouring producers and the wider Los Arroyos community. With pickaxes, hoes, and shovels on hand (not to mention tremendous determination!) workers began working on the road in 2001. In 2002, the first four-wheel-drive vehicle ascended the road to the centre of the farm — a very exciting and transformative development!
Today, La Maravilla is run by Mauricio with assistance from his son Luis and farm manager Alfonso Mata. It has become a well-established farm with infrastructure on-site to process quality coffee, including fermentation tanks, drying patios and a treatment water plant, along with 14 rooms for seasonal workers to stay in during the harvest. Logistics and admin are managed by Andrea Morales, Mauricio’s right-hand person (and absolute gun!) who works out of Mauricio’s impressive new offices and warehouse in HueHue town.
ABOUT HUEHUETENANGO
HOW THIS COFFEE WAS PROCESSED
The topography of La Maravilla is steep and irregular, making harvesting very labour-intensive and time-consuming. All coffee is picked by hand by a skilled team of seasonal workers, who come from as far as the Quiché department, though most live locally and join the farm each year. They do multiple passes throughout the harvest to ensure only the very ripest cherries are selected. The harvest season at La Maravilla is from January to April. For quality control purposes Mauricio and his team monitor every step of production, from hand-picking right through to final delivery, and carefully cup each individual day lot from each plot.
WHY WE LOVE IT
We adore Maurico – he is warm and hard-working and somewhat of a visionary when it comes to coffee production. Over the last decade, he has constantly invested resources into his farm, implementing processing improvements and investing in infrastructure that is focused on producing the very best quality coffee. In 2011, he received his first Cup of Excellence award, and has received a string of them since. We were lucky enough to purchase our first lot of La Maravilla in 2013 in the Cup of Excellence competition and fell in love with the coffee. This love affair has continued, and we have purchased it nearly every year since. We are always impressed with the quality and distinct profile of this coffee – which is in no doubt a result of the hard work, love and dedication that Mauricio and his team put into every single lot of coffee they produce.







